SSL

What Is An SSL Certificate?

SSL stands for “Secure Socket Layer.” It establishes a secure connection between your visitors and your website so the communication between them is encrypted. Ie. you don’t wave your personal details around for everyone to see (which is basically what you’re doing when you communicate online without SSL). You need an SSL Certificate to transmit information securely. Varying levels of them are included with our annual service packages.

SSL Validation Types

One of the things your SSL does is validate YOU! So that your clients know they are dealing with a legitimate business. There are three levels of identification you can choose from for your SSL Certificate (going up in price from left to right).

Domain Validation

Confirms & displays the domain ownership. Typically for encryption-only (no forms, logins, or information sharing).

Warranty up to $10,000 to protect you from litigation in the case of compromised data due to an issue with the Certificate Authority.  

Recommended For: Blogs, personal, or internal non-client facing websites.

Organization Validation

Confirms domain ownership, business registration and phone number. Typically for secure logins, passwords, and profiles.

Warranty up to $1.75 million to protect you from litigation in the case of compromised data due to an issue with the Certificate Authority.

Other Benefits: Risk mitigation, audit trail, anti-phishing.

Recommended For: Small business websites without e-commerce.

Extended Validation

Confirms domain ownership, business registration and phone number, operational existence and physical address. Typically for credit card and financial data, brand reputation and to maximize conversion). 

Warranty up to $2 million to protect you from litigation in the case of compromised data due to an issue with the Certificate Authority.

Other Benefits: Complete transparency, build trust, green name in address bar, reduces cart abandonment, anti-phishing, proven to increase conversions.

Recommended For: E-commerce, financial, or national/global websites.

SSL Certificate Types

Depending on how many domains you have that need to be secured, you may need one of these types of SSL certificates (going up in price from left to right). 

Single Domains

Encrypts a single domain name.

Available with all validation types.

Multi-Domain

Encrypts multiple websites on a single certificate.

Available with all validation types. Can be combined with wildcard.

Wildcard

Encrypts a domain and all of its subdomains (eg. domain.com and sub.domain.com).

Only available with the Domain and Organization validation types. Can be combined with multi-domain.

Good To Know

All SSL certificates include industry standard 256-bit encryption (SHA-2), 

All SSL certificates verify domain control.

All SSL certificates ensure secure encryption between the browser (visitor) and server (your site)

All SSL certificates display HTTPS and a padlock next to your web address in the browser bar.

It’s getting tougher to distinguish legitimate from non-legitimate Domain-Validated (DV) sites.

Bizrate reports 69% of online shoppers specifically look for websites that display trust symbols

Upgrade to Paid SSL

Basic service does come with free basic SSL – but it has various limitations (minimal authentication, safeguards, lifespans, and support) that make it suboptimal for business use. To start building higher trust with your clients and protect both them and yourself, proper SSL solutions with higher validation levels are recommended.

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