How to Increase Traffic with Schema

Take Advantage of Schema SEO to Boost Website Traffic and SERP Visibility

When your website ‘speaks’ the same language as search engines, it may suddenly have a lot to say.

How Does Schema Markup Work?

Schema markup is one of the latest and most advanced SEO features available. It is a specialized code developed by major search engines that include Google, Bing, Yahoo and Yandex to help them communicate with your website, translate its data, and remove the guesswork out of why your site may be valuable to users. Schema is a form of structured data markup designed to enhance your website’s code through standardized values — or reveal the meaning behind its words and their relevancy to user searches.

With schema markup, your website can take advantage of a standardized data vocabulary and a type of ‘translator’ that speaks on your behalf — generating rich snippets that speak volumes about your brand’s features, products, services, networks, events, schedules, and much more. In this way, important topics don’t get lost in translation, and your website can benefit from accurate and relevant rich snippets that can leave search engine users patting themselves on the back. Without schema markup SEO, website data runs the risk of conflicting code with search engines and webmasters which are utilizing duplicate classes and values — creating erroneous formatting that can leave your website out of the loop. But when your data is being both understood and indexed correctly, you can have better SERP visibility and get more online traffic thanks to genuinely rich snippets and a more intuitive user experience. 

Only one-third of websites currently deploy schema markups. Get ahead while the competition is thin.

Schema markups are expected to become utilized exponentially over the coming years. For now, though, people are just starting to catch on. Website owners and developers are seeing the vast advantages of having structured data with standardized formatting, but the task itself can be very time-consuming and is prone to data discrepancies that actually do more harm than good. From figuring out which type of markups to use and aligning them with your unique industry specs to using compatible markup vocabulary and keeping all your data up to date, there’s enough rigmarole involved with schema markups to turn off the average website designer or manager. It’s one of the reasons why many people simply don’t know about schema markup — or are unwilling to take the leap.

But overlooking the benefits of schema SEO can be costly — especially when more and more websites are beginning to take advantage of formatted markups that are practically a web crawler’s best friend. Schema SEO can play a major role in promoting qualified traffic to your website through optimized information presented right on the search engine. This can include branded content that search engines know and recognize. It can mean readily-visible and up-to-date contact details for local businesses. Schema markups also allow websites to promote events, present schedules and other related topics with fewer steps. It can help users see your logo, brand and other business details that they recognize — but can’t seem to put a name on the face. When it comes to SEO, it’s all about promoting trust and awareness, and a search engine that knows you like a close friend does a better job of promoting your qualities than, say, a casual acquaintance (i.e., structured data without markups!).

With Schema Pro from Brainstorm Force, all the legwork of managing your schema markups is taken care of by a dedicated plugin designed to do just that. And with our Premium WordPress Plugins Tool Kit, you’ll get Schema Pro at a fraction of the cost and bundled with a suite of other essential plugins designed to optimize your website and SEO while advancing your business goals. It’s just one of the many ways Site Network empowers websites to reach a greater audience and promote qualified traffic that increases conversion rates.